About the Talky App
Talky is an app empowering people who have busy social lives to learn a foreign language at home with the help of a native app through Design Thinking to guide the project and discover a useful solution.
Talky
UX Case Study
Talky
Helping people break the Language barriers
Akshat Srivastava
Objectives & Goals
Simplify the process of learning a foreign language
Give the access of learning to anyone from anywhere around the world
Problem Statement
I am trying to learn a new language but I have struggled to get to a level where I can communicate with foreign colleagues because I find it hard to stay motivated to practice regularly as my work routine is so variable. I have no one to practice with which makes me feel stagnant and frustrated.
Design Process
Discover
Define
Ideate
Design
Users
The target audience for the app is 15-60, who are interested in learning a new language
Quantitative Research
Observations
80%
of the users are not satisfied with their current setup
50%
of the users use an app occasionally for a language
30%
of the users want a guide or a mentor
90%
of the users still a new learn language in an offline mode
60%
of the users want to practice speaking
User’s Needs
An app that can help them learn a foreign language with no hassle
A platform where learners can connect and share their ideas
A place where learners can connect with mentors/teachers who can help them resolve their doubts
Competitor Analysis
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Duolingo
Features :
Well organized, progressive lessons
Everything is free within the app
Features designed to keep you motivated
Learning using context
Features :
Provides a solid foundation of grammar
Has a desktop version
Unique and immersive teaching style
Customizable study plan
Features :
Vast library of content
Supports more than 22 languages
Free version offers everything
The paid version is cheaper compared to its counterparts
Features :
Various pricing options
Has a very simple interface
Personalized lesson plan
Flexible courses
Babbel uses several methods to teach practical language in 10- to 15-minute sessions.
Babbel
Memrise teaches you vocabulary through video clips of natives and lots of spaced repetition.
Memrise
Rosetta Stone teaches you a language by completely immersing you. This program uses practical immersion to help teach you usable language skills.
Rosetta Stone
Before I entered Primary Research, I wanted to know about similar applications that are already on the market. I want to know the advantages and disadvantages of each application. Do they have the features the user needs?
Unique Features
A platform to connect millions of learners
To help learners find their desired mentors
To make the process of learning any foreign language easey and seamless
Sara
IT Assistant
About
25
New Delhi
MBA
Employee
User Persona
Description
Sara works at an MNC as a graphic designer. She wants to learn a languages to have basic conversation with the clients
Goals
Getting a job
Increase earning potential
Motivations
Getting a better job opportunity
Higher Education
Needs and Expectations
Getting a better job opportunity
Higher Education
Pain points
Lack of time and resources
Lack of a proper curriculum
I would like to learn French and Italian to communicate better with my company's clients and excel in my career
User Flow
Information Architecture
Design System
#3C7AF3
Primary
#292947
Secondary
#FFFFFF
Text
#040432
Background
Dark theme
#930B0B
Alert
#208A05
Select/Confirm
#1746A2
Primary
#EBEDF9
Secondary
#040432
Text
#FFFFFF
Background
#AE0C0C
#2EB90B
Alert
Select/Confirm
Light theme
Headline
font-family: Poppins;
font-size: 40px;
font-weight: 600;
line-height: 56px;
Title
font-family: Poppins;
font-size: 24px;
font-weight: 600;
line-height: 32px;
Label
font-family: Inter;
font-size: 14px;
font-weight: 600;
line-height: 20px;
Body
font-family: Inter;
font-size: 16px;
font-weight: 400;
line-height: 24px;
Colors
Typography
Hi-Fi Wireframe
Onboarding
App Startup Screen
Intro Screen
Login/Signup Screen
HI-FI Mockups
Language Screen
Forums
Session Booking Screen
Community Tab
Ongoing course
Finding a mentor
Booking Confirmation
Home Screen
Course Selection
Thank You
For Scrolling
