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About

Resume

Redesign Concept

by Akshat

Amazon.com, Inc. is an American multinational technology company focusing on

e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

Amazon app’s search has issues with finding products perfectly as it searches the keyword globally throughout the app, as compared to within the category. A lot of unwanted products show up which makes for a bad searching experience

About

The Challenge

Identifying the issue

01

Fig.1 Original Search screen

The search feature here searches

product universally using the keyword

Results for the term “Samsung mobile” show the products related to the keyword “Samsung mobile” and display accessories as well as phones instead of just showing the desired products

Fig.2 The Results

Search Filter

The images below show the present search feature of Amazon app


Currently, whenever we search a term, (example: Samsung Mobiles), it shows everything related to Samsung mobiles, be it the phones or the accessories related to it. This makes searching products quite annoying and slow.

Visual Style

Colors

Aa

02

Typeface

Amazon Ember is a clean, modern typeface that conveys a simplicity and charm that matches the Amazon Echo brand personality.


The existing brand colors were used to maintain a consistency and a familiarity with the iconic brand

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890

!@#$%^&*()

#FF9900

#131A22

#70B4BB

#05A0D1

#F2F2F2

#232F3E

Typography

The icons used in this redesign are mostly inspired by the existing app’s icons which are minimalist in nature

Redesigned Screens

03

Fig.1 New Search screen

The redesigned search feature gives an option to search within a category as well as universally withing the app

Results for the term above show the products related to the keyword “Samsung mobile” and display accessories as well as phones instead of just showing the desired products

Fig.2 The Results

Updated Search Filter

The redesign below focuses on the search feature of Amazon app


Here, when we search the term, (Samsung Mobiles), it shows everything related to Samsung mobiles, be it the phones or the accessories related to it.

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