Work
Pixels
About
Resume
Redesign Concept
by Akshat
Amazon.com, Inc. is an American multinational technology company focusing on
e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
Amazon app’s search has issues with finding products perfectly as it searches the keyword globally throughout the app, as compared to within the category. A lot of unwanted products show up which makes for a bad searching experience
About
The Challenge
Identifying the issue
01
Fig.1 Original Search screen
The search feature here searches
product universally using the keyword
Results for the term “Samsung mobile” show the products related to the keyword “Samsung mobile” and display accessories as well as phones instead of just showing the desired products
Fig.2 The Results
Search Filter
The images below show the present search feature of Amazon app
Currently, whenever we search a term, (example: Samsung Mobiles), it shows everything related to Samsung mobiles, be it the phones or the accessories related to it. This makes searching products quite annoying and slow.
Visual Style
Colors
Aa
02
Typeface
Amazon Ember is a clean, modern typeface that conveys a simplicity and charm that matches the Amazon Echo brand personality.
The existing brand colors were used to maintain a consistency and a familiarity with the iconic brand
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
#FF9900
#131A22
#70B4BB
#05A0D1
#F2F2F2
#232F3E
Typography
The icons used in this redesign are mostly inspired by the existing app’s icons which are minimalist in nature
Redesigned Screens
03
Fig.1 New Search screen
The redesigned search feature gives an option to search within a category as well as universally withing the app
Results for the term above show the products related to the keyword “Samsung mobile” and display accessories as well as phones instead of just showing the desired products
Fig.2 The Results
Updated Search Filter
The redesign below focuses on the search feature of Amazon app
Here, when we search the term, (Samsung Mobiles), it shows everything related to Samsung mobiles, be it the phones or the accessories related to it.
Thank You for scrolling
